WELCOME

to strategic marketing made simple, scalable, and effective

This site is for SMEs and solo professionals who want smart, efficient marketing that delivers results without the agency fees or hiring headaches.

Not sure where to focus?
Struggling with your marketing funnel, low sales, weak engagement, or trying to grow with limited resources?

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Join the club

Join my email list and get access to free resources, insider tips and updates.

With the first e-mail you'll get:

1) Ultimate Marketing Checklist with 24 main directions to check

2) Sales funnel fix kit (Learning materials & templates to analyze and fix)

3) Competitor analysis template to find business oppertunities

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SERVICES

A comprehensive marketing solutions designed to cover all aspects of your strategic business growth

Strategic marketing

A personalized, long-term marketing plan that aligns with your business goals.

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Marketing consultation

Online marketing

A deep focus on your owned online channels to promote your brand and generate leads.

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Marketing

audit

1h advisory session to address your specific marketing challenges and answer questions related.

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A comprehensive review of your current marketing efforts followed by actionable recommendations to optimize performance.

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Marketing support

Long-term marketing assistance ensuring consistent progress over time.

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Workshops

on demand

Customized marketing workshops aimed to cover your specific challenges. Suitable for small groups.

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EirenAI

Working with Varvara during Eiren AI’s launch was a great decision. (...) Her understanding of both the startup pace and the mobile app landscape made her recommendations especially practical, competitor insights sharp, and positioning ideas easy to implement. (...) I’d highly recommend Varvara to any founder who needs clarity, structure, and real results.